Our Foot Print

• Our Members are active, vibrant women approaching 50 and beyond who want to have fun and friendship in their lives. We skip the mundane!
• Immediate Engagement with over 70,000 registered Members Worldwide plus over 40,000 subscribers.

• Groups Gathering for various activities including dining out, entertainment, laughter…every group determines their own agenda but it always involves supporting and empowering one another through fun and friendship.
• Our Members are never invisible nor alone when wearing their red hats and purple outfits.

Fast Facts

• RHS is the largest social community with on-line focus in the world
• Registered Membership in 30 countries
• Each chapter averages approx 20-25 members per chapter
• We offer a high affinity, niche market
• Established and strong, respected brand, established in 1998
• Socially make a positive impact for all women
• Recognized as a pop-culture phenomenon
• Strong daily media buzz
• Website is an unprecedented resource for our members
• 1 million visits per year 2010
• 510K Unique Page views 2011
• 5.6 million Total Page views 2011

Benefit To Companies

• The Red Hat Society provides a community-based voice to the Society, and women in general, editorial independence and credibility to our Members.
• Our growing community is engaged in content they want to read – and making purchase decisions.

• Red Hat Society has been touted by marketing firms as one of the purest forms of viral marketing. Through word of mouth, partners benefit through the Society’s influence with Members driving loyalty and engagement.
• We offer flexible, integrated campaign options to assist our partners with meeting their campaign objectives